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Why ATT and Verizon Price War Important To Social Media

January 16th, 2010 Steve 2 comments

First the most important point: anyone using ATT or Verizon saves money right now. How is that relevant to a business devoted to social media marketing and social media network building?

Most likely you are using an iPhone or some other smart phone device for connecting to the Internet, retrieving email,  posting to Facebook, Twitter and more plus watching YouTube videos. The device (iPhone, Droid, Nexus, Blackberry …more) is a tool that has just become less costly.

I am very happy about that and remember when the base charges drop so do the taxes and fees on the services you have.  I know I am saving money now and you are too if you take action

As read on Mashable:

If you thought AT&T and Verizon weren’t at war already, today will change your mind. In an effort to undercut each other, both networks have dropped the prices of their unlimited voice plans, including the unlimited plans of iPhone owners (but with a caveat).

Verizon was the first to strike. Earlier today they revealed a new set of nationwide plans for unlimited talk and text. An Unlimited Talk plan now costs $69.99, a full $29 cheaper per month. Unlimited Talk and Text now costs $89.99. Family plans and low-end data plans have also been overhauled (the $19.99 3G data package no longer exists). These new prices will not impact existing customers unless they change their plans (which requires no contract extension or penalty).

It didn’t take long for AT&T to respond, though. It just announced its own price cuts, matching the price of Verizon’s unlimited voice plan ($69.99) and unlimited talk and text ($89.99). The iPhone, labeled by AT&T as a smartphone, costs $99.99 for unlimited voice and data, while texting plans remain unchanged ($20 for unlimited). And just like Verizon, AT&T customers can switch to these new plans, starting on Monday, without penalty or contract extension.

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Steve Pohlit
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

The Benefits of Social Media: A Presentation

December 21st, 2009 Steve 5 comments

This is very well done and worth the time to review.

Steve Pohlit
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

How To Use Social Media Video (YouTube) To Grow Your Business

July 19th, 2009 Steve 2 comments

Does 200 million page views a month catch your attention? How about knowing 41% of the members between the ages of 34 and 55 and all groups are divided nearly evenly between male and female? If that isn’t enough to get your attention consider these:

1. Members look for content by areas of interest.
2. All content is video and each video can be described using text that is rich with targeted keywords for your product or service.

Just a Couple More Things

1. The information above is about YouTube.. the 6th highest volume site on the Internet. The demographic data is for the US only and yet YouTube is International. The real number are larger but not quantified.
2. There are more than 150 social media sites on line and growing. Each one is attempting to carve out a niche of the huge general market. Of the 150, approximately one third are video sites. Once a person masters YouTube alll the skills are generally transferable to other niche market video sites.

The Action Plan Tracker

I have a business consulting firm. I teach companies how to build revenues and profits using proven principles and processes. Part of the business consulting work plan is to help the client implement an improved and more effective marketing strategy. Social media is now a required component of my updated business marketing strategy model. The numbers of people joining social media sites and becoming very active are very significant and should not be ignored.

There are a huge number of businesses that do not have websites, use blogs, test on line promotion campaigns, execute effective email campaign which are all very proven and effective marketing tools. Social media sites generally completely ignored by most companies. The exceptions are wisely building brand and loyalty.

Very recently I developed the groups YouTube Mastery on Facebook (note YouTube Mastery group on Facebook was recently hacked and I no longer able to send messages to that group. Only admins can do that. There is only one admin there and it is not me.) I developed  the the site www.youtubemastery.net People need to know about these opportunities now and begin using all the Internet tools plus traditional marketing tools in their business now.

I currently advise business owners that they need to be devoting nearly 80% of their time on marketing. Part of that 80% includes working with staff and others accountable for marketing. Marketing and developing people are the two most important areas where a business owner needs to spend their time. All other responsibilities should be delegated. What if your are an entrepreneur of one. The point is still the same.

Right Now Action Step: Visit and register at www.youtubemastery.net

This  will result in you getting up to speed on using social media and social media video to market your business.

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

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Steve is the President of International Business Consulting Resources. My firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports

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