Is The Perrier YouTube Video Successful?

Nearly 10 million views have been logged in just a couple weeks. http://www.youtube.com/perrier Any campaign generating that performance on line is very successful.

The Hook

The higher the views, the hotter the video. Perrier, set benchmarks for views and when they are hit the video changes to hotter and hotter nightclub scenes.  The visuals and music are awesome which makes you want to come back.  The more you come back , the more the brand is embedded in your mind.  Perrier is wanting to convert those views into incremental sales.

Social Media Marketing Synergy

Perrier offers viewers the options of sharing on Facebook, Twitter and to email the link to friends. Is this working?  I discovered this video from a share on Facebook. If you visit the Perrier Page on Facebook you will see nearly 50 million likes. You will also see an expanded campaign for LeClub Perrier which is linked to the video.  Perrier has absolutely succeeded in creating a buzz. Thing is, with the video showing very sexy  people who are literally hot. Watching the video can have  you thinking about a drink.  Perrier is betting a percentage buys and drinks Perrier.

Great Job Perrier!

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”