Social Media Marketing

Social Media sites are always changing their features, benefits and more. Recently I planned a teleseminar and set up a Facebook Events page as part of the promotion. I also invested in a Facebook Ad for the event and the ad took people to the my Events Page.  For this campaign that ad was successful. I could track people confirming their attendance for the event.

I implemented a comprehensive marketing plan for this event and that resulted in nearly 1,500 people registering for the event. About 500 registered on the  Facebook Event Page. So watching these stats I was feeling good about the results especially since most people don’t come near driving that many people to an teleseminar.  24 hours before the event I went to message all who registered with the information on how to connect.  BAM!! …I discovered I was not able to message the 500 people who registered for the event on the Facebook Events Page…Major disappointment.

Next Time

1. I continue to recommend building groups. I don’t advise against fan pages. However, groups still receive my highest recommendation.

2. I continue to recommend positioning messages where you can communicate with those interested in your offer. Find them using Twitter and Facebook.

3. Don’t waste your time on Facebook Events unless they change and you can message those registering.  This was a feature that was active in the past and I do not see it active now.

4. Use Twitter as part of your strategy to drive those interested to a squeeze page for your event. You squeeze page should be set up for name and email capture into your auto responder.

5. Be sure to set up you teleseminar so it is recorded and have an offer so people can still register after the live event is over.

6. I am cautiously recommending Facebook ads. There is some typical marketing hype going around about Facebook Ads including at least one course for several thousand dollars on Facebook Ads. Hold onto your wallet.

This the kind of stuff speakers tell you from the front of the stage where you have paid hundreds and maybe thousands to hear.  So here it is for no charge . How cool is that?

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

First the most important point: anyone using ATT or Verizon saves money right now. How is that relevant to a business devoted to social media marketing and social media network building?

Most likely you are using an iPhone or some other smart phone device for connecting to the Internet, retrieving email,  posting to Facebook, Twitter and more plus watching YouTube videos. The device (iPhone, Droid, Nexus, Blackberry …more) is a tool that has just become less costly.

I am very happy about that and remember when the base charges drop so do the taxes and fees on the services you have.  I know I am saving money now and you are too if you take action

As read on Mashable:

If you thought AT&T and Verizon weren’t at war already, today will change your mind. In an effort to undercut each other, both networks have dropped the prices of their unlimited voice plans, including the unlimited plans of iPhone owners (but with a caveat).

Verizon was the first to strike. Earlier today they revealed a new set of nationwide plans for unlimited talk and text. An Unlimited Talk plan now costs $69.99, a full $29 cheaper per month. Unlimited Talk and Text now costs $89.99. Family plans and low-end data plans have also been overhauled (the $19.99 3G data package no longer exists). These new prices will not impact existing customers unless they change their plans (which requires no contract extension or penalty).

It didn’t take long for AT&T to respond, though. It just announced its own price cuts, matching the price of Verizon’s unlimited voice plan ($69.99) and unlimited talk and text ($89.99). The iPhone, labeled by AT&T as a smartphone, costs $99.99 for unlimited voice and data, while texting plans remain unchanged ($20 for unlimited). And just like Verizon, AT&T customers can switch to these new plans, starting on Monday, without penalty or contract extension.

Click Here for the remainder of the article:

Steve Pohlit
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

This is very well done and worth the time to review.

“Comscore worldwide data says Digg, Twitter and Facebook have 32 million, 58 million and 411 million unique monthly visitors (September 2009), respectively. Google Trends says much the same thing.” (As reported by Tech Crunch)

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I love scanning the comments when an article like this hits. People write about what they love, what they don’t love and some write as to how long these sites will be around. For me that is not a good use of my energy.

What I focus on and help New Digital Media clients to focus on is how best to use these major sites for maximum benefit.  That is the key. Social media helps me and my clients expand business. In the process we make new friends. I love both results.

To Your Success,
Steve Pohlit, President
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

For the full article by Tech Crunch Click Here

It is reported Twitter “randomly” selected about 1000 users to beta test the soon  to be released build your list feature.  The exact number of Twitter users seems to be elusive.  It is likely more than 10 million.  So don’t be discouraged if you were not a beta tester.

Several high profile people and companies who were “randomly” selected like Mashable and Tech Crunch have written reports on this latest development.  Here are links to those that I have found most useful to date:

http://www.techcrunch.com/2009/09/30/twitters-new-lists-feature-finally-introduces-grouping-offers-an-alternative-to-the-sul/

The following article has screen shots:

http://www.techcrunch.com/2009/10/15/breaking-twitter-begins-lists-rollout/

I recommend reading this last as it is more detailed and will make sense after you read the first two.

http://scobleizer.posterous.com/twitter-lists-limitations-bugs-impact-and-bri

Other

Check out the news feeds to the right. Interesting headlines.

To Your Success,
Steve Pohlit, President
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

This is a great article on How To Find A Job Using Twitter. With the current environment I wanted my list to be aware of it: The complete article is published at: http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

There are three hashtags that can come in handy to someone on a search for a new job. Keeping an eye on #rtjobs, #jobangels and #jobs can give you a look at who’s looking to actively recruit on Twitter. Even recruiters from companies like AT&T have started postingjob listings, often labeling them with #jobs. While #jobs may be the most obvious tag, there’s a reason behind both #jobangels and #rtjobs tag.

JobAngels is a Twitter account dedicated to helping individuals get back to work. Through retweets and reply messages, a number of Twitter users direct JobAngels’ attention to mentions of job listings on Twitter. Those listings are then broadcast to JobAngels’ 700+ followers on Twitter. Using the #jobangels tag provides another layer of tracking, for both individuals passing jobs along to JobAngels, as well as letting them listen in on another layer of the discussion about jobs that are available.

For the most part, #rtjobs seems quite similar to #jobangels. But rather than having one central Twitter account bringing job opportunities together, #rtjobs relies more on Twitter users including the appropriate hashtag in their messages. One Twitter user, Aaron Brazell, has created a site to help organize all the information labeled with #rtjobs. The site is based on the Twitter API, the #rtjobs site brings all #rtjobs tweets together in one place and makes them searchable. It makes using all the information flowing through Twitter that much easier to use — and it can be a much faster way to search through tweets to find a job opportunity than any other approach. You can even follow it through an RSS feeder if you aren’t so inclined to rely on Twitter.

Running A Search: Click Here  http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Ask Your Network: Click Here:  http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Decide now to live the picture you have already painted in you mind.

Steve Pohlit, Business Consulting

Follow Me and I Follow You http://Twitter.com/BuildProfits

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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.