Picked up this article from Mashable and it is great news
“Building Social Media Networks That Build Revenue and Profits”
Social Media sites are always changing their features, benefits and more. Recently I planned a teleseminar and set up a Facebook Events page as part of the promotion. I also invested in a Facebook Ad for the event and the ad took people to the my Events Page. For this campaign that ad was successful. I could track people confirming their attendance for the event.
I implemented a comprehensive marketing plan for this event and that resulted in nearly 1,500 people registering for the event. About 500 registered on the Facebook Event Page. So watching these stats I was feeling good about the results especially since most people don’t come near driving that many people to an teleseminar. 24 hours before the event I went to message all who registered with the information on how to connect. BAM!! …I discovered I was not able to message the 500 people who registered for the event on the Facebook Events Page…Major disappointment.
Next Time
1. I continue to recommend building groups. I don’t advise against fan pages. However, groups still receive my highest recommendation.
2. I continue to recommend positioning messages where you can communicate with those interested in your offer. Find them using Twitter and Facebook.
3. Don’t waste your time on Facebook Events unless they change and you can message those registering. This was a feature that was active in the past and I do not see it active now.
4. Use Twitter as part of your strategy to drive those interested to a squeeze page for your event. You squeeze page should be set up for name and email capture into your auto responder.
5. Be sure to set up you teleseminar so it is recorded and have an offer so people can still register after the live event is over.
6. I am cautiously recommending Facebook ads. There is some typical marketing hype going around about Facebook Ads including at least one course for several thousand dollars on Facebook Ads. Hold onto your wallet.
This the kind of stuff speakers tell you from the front of the stage where you have paid hundreds and maybe thousands to hear. So here it is for no charge . How cool is that?
Steve Pohlit
“Building Social Media Networks That Build Revenue and Profits”
First the most important point: anyone using ATT or Verizon saves money right now. How is that relevant to a business devoted to social media marketing and social media network building?
Most likely you are using an iPhone or some other smart phone device for connecting to the Internet, retrieving email, posting to Facebook, Twitter and more plus watching YouTube videos. The device (iPhone, Droid, Nexus, Blackberry …more) is a tool that has just become less costly.
I am very happy about that and remember when the base charges drop so do the taxes and fees on the services you have. I know I am saving money now and you are too if you take action
As read on Mashable:
If you thought AT&T and Verizon weren’t at war already, today will change your mind. In an effort to undercut each other, both networks have dropped the prices of their unlimited voice plans, including the unlimited plans of iPhone owners (but with a caveat).
Verizon was the first to strike. Earlier today they revealed a new set of nationwide plans for unlimited talk and text. An Unlimited Talk plan now costs $69.99, a full $29 cheaper per month. Unlimited Talk and Text now costs $89.99. Family plans and low-end data plans have also been overhauled (the $19.99 3G data package no longer exists). These new prices will not impact existing customers unless they change their plans (which requires no contract extension or penalty).
It didn’t take long for AT&T to respond, though. It just announced its own price cuts, matching the price of Verizon’s unlimited voice plan ($69.99) and unlimited talk and text ($89.99). The iPhone, labeled by AT&T as a smartphone, costs $99.99 for unlimited voice and data, while texting plans remain unchanged ($20 for unlimited). And just like Verizon, AT&T customers can switch to these new plans, starting on Monday, without penalty or contract extension.
Click Here for the remainder of the article:
Steve Pohlit
New Digital Media, Inc
“Building Social Media Networks That Build Revenue and Profits”
This is very well done and worth the time to review.
“Comscore worldwide data says Digg, Twitter and Facebook have 32 million, 58 million and 411 million unique monthly visitors (September 2009), respectively. Google Trends says much the same thing.” (As reported by Tech Crunch)
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I love scanning the comments when an article like this hits. People write about what they love, what they don’t love and some write as to how long these sites will be around. For me that is not a good use of my energy.
What I focus on and help New Digital Media clients to focus on is how best to use these major sites for maximum benefit. That is the key. Social media helps me and my clients expand business. In the process we make new friends. I love both results.
To Your Success,
Steve Pohlit, President
New Digital Media, Inc
“Building Social Media Networks That Build Revenue and Profits”
For the full article by Tech Crunch Click Here
If you are on line for business and you are building a social network for business, you are nuts if you are not including a contact capture form on every page you are intending for people to visit.
The reason that is important is to go to the next step in strengthening the relationship you are developing on social sites, you want to be able to deliver valuable content to the email boxes of those who are interested in your material. You spark interest in your material using your social media network, then you provide more value in the sequential delivery of information typically by email. Even on places like Facebook where you can message members of a group, use techniques to invite those members to a report or article where you have a chance of having them offer you their contact information. That list is a major asset in any business.
There are some techniques you need to know in order to implement lead capture properly and cultivate your list. Most of those involve knowing how to set up your lead capture page and then developing an autoresponder sequence that converts your list to buyers.
Even if your social network is well developed, all businesses need traffic. Most marketers are under the impression that they MUST get their website ranked high in Google to get lots of traffic. But it’s just not so! Not that getting high search engine listings is a bad thing, but imagine if you could get hundreds, or even thousands, of visitors to your website DAILY… and Google had nothing to do with it?
Here is a system you can copy that produced 2,000 visitors, 600+ leads and $314.00 in one day… without ANY help from Google! You may NEVER have to worry about SEO, backlinks or PPC again: http://bit.ly/1iCONk And the BEST part? It’s running as a Wacky Weekend DIMESALE! The price is going up constantly but if you hurry you can grab it for … well, you don’t believe me if I tell you, so just head over and see for yourself: http://bit.ly/1iCONk
To Your Success,
Steve Pohlit, President
New Digital Media, Inc
“Building Social Media Networks That Build Revenue and Profits”
Social Media News and Stories International News From Newsmax