Social Media Marketing

Social Media sites are always changing their features, benefits and more. Recently I planned a teleseminar and set up a Facebook Events page as part of the promotion. I also invested in a Facebook Ad for the event and the ad took people to the my Events Page.  For this campaign that ad was successful. I could track people confirming their attendance for the event.

I implemented a comprehensive marketing plan for this event and that resulted in nearly 1,500 people registering for the event. About 500 registered on the  Facebook Event Page. So watching these stats I was feeling good about the results especially since most people don’t come near driving that many people to an teleseminar.  24 hours before the event I went to message all who registered with the information on how to connect.  BAM!! …I discovered I was not able to message the 500 people who registered for the event on the Facebook Events Page…Major disappointment.

Next Time

1. I continue to recommend building groups. I don’t advise against fan pages. However, groups still receive my highest recommendation.

2. I continue to recommend positioning messages where you can communicate with those interested in your offer. Find them using Twitter and Facebook.

3. Don’t waste your time on Facebook Events unless they change and you can message those registering.  This was a feature that was active in the past and I do not see it active now.

4. Use Twitter as part of your strategy to drive those interested to a squeeze page for your event. You squeeze page should be set up for name and email capture into your auto responder.

5. Be sure to set up you teleseminar so it is recorded and have an offer so people can still register after the live event is over.

6. I am cautiously recommending Facebook ads. There is some typical marketing hype going around about Facebook Ads including at least one course for several thousand dollars on Facebook Ads. Hold onto your wallet.

This the kind of stuff speakers tell you from the front of the stage where you have paid hundreds and maybe thousands to hear.  So here it is for no charge . How cool is that?

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”