Cooking Up A Free Twitter Analytics Dashboard

We know this is asking a lot, but please look away from the new Twitter for just a second, because there are more exciting news in the pipeline. Ross Hoffman, a team member of Twitter, a business developer, recently discussed an up and coming without dashboard analysis to help Twitter users to understand how others interact with their tweets.

The base of the solution is Trendly, Twitter Analytics provider acquired in June. Trendly was known for highlighting some necessary changes in web traffic, and it sounds like they produce technology for a new bridge. According to Hoffman, the solution primarily to inform users of what they’ve done viral tweets and the users of their networks have been influential.

Why is it important? Well, Twitter, kicked some third-party companies to control the release of their new user interface, and we expect some pain like that, this new vision of Analytics hit the scene in Q4. companies such as Google Analytics and Omniture Klout have to work twice as long as if they assume that their Twitter applications to compete with free, baked-in solution.

In addition, it is interesting to think of Twitter and its efforts to look into an all-in-one solution for something we cannot quite feel yet (do not call it a social network).

Both the vice president of Twitter for business and corporate development Kevin Thau, Executive director, Evan Williams recently talked about how Twitter is a place of exploration news and information,but an analytics dashboard promotes a realm of social media marketing.

Maybe Twitter wants to be a Swiss-Army-knife  type of solution, just like Google. Since the solutions to keep coming and third-party applications to go forward, what do you see yourself mainly using the platform?

Steve Pohlit, Managing Partner

Steve Gibson, Project Manager
Social Media Marketing Expert
New Digital Media, Inc

Email Steve Gibson

Call Steve Gibson 704-668-4848

Steve Pohlit 727-587-7871

“Building Social Media Networks That Build Revenue and Profits”

New Digital Media, Inc. NDMI is a privately held corporation that specializes in building your social media network for the purpose of driving targeted prospective customers to your business.

For the past nearly two years, we have been building and testing the effectiveness of social media sites like Twitter, Facebook, LinkedIn, My Space and others with one primary goal:

Goal: Traffic and Conversion

This is the timeless business revenue building success formula.

Step 1: identify and discover what works in attracting targeted prospective customers to your offer.

Step 2: convert the targeted traffic to buying your offer.

New Digital Media, Inc. has discovered efficient and effective techniques that allows us now to offer the work required for Step 1 to those who quite frankly have better uses of their time.

We recognize certain companies will need assistance with Step 2 which is the processes of converting targeted traffic to customers who spend money.  This work is offered by our related business International Resources, Inc. http://IRConsultingInc.com Please call Steve Pohlit at 727-587-7871 for more information

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google buzz Cooking Up A Free Twitter Analytics Dashboard

10 Reasons Why Your Company Needs A Strategy For Social Media

10 Reasons Why Your Company Needs A Strategy For Social Media

What are your goals? Just because you heard what other companies are doing, that does not mean that social media works magically for you. Like all marketing tactics, it requires caring and a clear vision of the framework. Your tweets, posts and all comments should be coordinated to achieve the ultimate goal, which is to established rapport, build your brand and increase sales.

To exploit the potential of this fabulous marketing tool, you must first determine whether social media can meet your goals and objectives. Consider the following 10 reasons why a social media strategy can be worth your investment in time and resources:

It Finds Your Customers

Companies that use traditional marketing methods (eg direct mail, print adverting, surveys, focus groups and more) often spend millions to locate their target markets. Where are the people who are most likely to buy your products and services? Establishment of a social media strategy will help you understand where you target market spends their on line time. You can search by their groups and fan pages on Facebook, start-up accounts on social bookmarking sites like Digg or StumbleUpon, and check who links to your site to see who is interested.

It is said that what they like

… And dislikes. Social media allows companies with small budgets the opportunity to know what people are saying about them (and others) in their industry without having to pay large sums of money on market research. With your ear to the ground on social media, you will be the first to know if your product works or if changes must be made. Your brand need a makeover? You will find it here first.

Reveal Your Strengths and Weaknesses

Whatever people are saying about your business, it’s important to know. What motivates them? What are your problems. A focused social media marketing program will elevate the feedback from your customers so you can address any concerns and implement change that will minimize the recurrence of less than positive results.

Enter your brand

Is this your new business? Or is it for some time, but have not been using social media? Start a fan page on Facebook and a business account with Twitter is a kind of movement in a new neighborhood. You can submit, organize meetings and conferences on topics of interest. Friends and fans will soon start inviting their friends to see what happens. It is an effective way links for sale.

Extends its reach

Also created a brand may be deprived of potential customers. Through social media, you can find out what existing customers online community of belonging. These places can become portals to a wider audience for products and services. And do not forget that customers can spread the word about you to those entities. Interest to them useful and interesting content, contests and gifts, etc. They will soon tell their friends and colleagues to check out.
It gives information

A big advantage to using social media is’ “give and take”integrated. While large companies pay people to give their comments, you can solicit comments and opinions through your posts and fan sites for free. Then the channel to improve your products, your brand image, etc. When you listen and respond to advice your clients, your suggestions and criticisms, they begin to feel invested in you.

It provides a test for the public

No company wants to launch a new product or concept out there, without a test. You can enjoy your pool media groupies to find those who are ready to test their ideas and give you useful information before you start. The pages of the media offer places where people interested in your ideas have already been fulfilled, so you do not have to have an “all or nothing” for beta testing.

It emphasizes the personality of your business

Engage through social media lends itself to more personal contact with customers. You can prevent the window and impersonal faceless people know who you are. Commenting on the conversation, posting blogs, inviting and allows customers to communicate with you and your brand. This strengthens relationships over time.

It allows you to access

Fans, friends and supporters have direct access to you. Contrary to the media days before the social, where consumers often had to deal with companies they perceive as inaccessible, you can respond quickly to customer problems and frustrations before the ball in a big mess. Similarly, being able to personally respond to positive feedback reinforces the ties by giving people the thinking that their opinions count.

It allows you to share

Through social media, you can create all kinds of content and send it in one place. Create movies, write articles and post blogs and podcasts to your pages where anyone can access it. You can connect in a fun and inventive, because there are no rules for how to best reach your target audience so you can mix and appeal to everyone. Sharing also get people to hand back and gives you access to resources and links that may be valuable to you.

There are a lot of things that social media can do for your business. Develop a tactics that allows it means that you need to think about what you want to achieve this year and how social media is part of the plan. One of the benefits of social media strategy is that you can customize the tools available to meet your needs. You can choose to focus your sites that appear to offer the best return on investment, taking “wait and see” stand out more.
Ultimately, your customers are all conversations in social media, with or without you. You can choose to participate or not. But if one considers that the potential social media marketing offers, it might be worth you’re while at least begin to explore the possibilities it offers.

Steve Pohlit, Managing Partner

Steve Gibson, Project Manager
Social Media Marketing Expert
New Digital Media, Inc

Email Steve Gibson

Call Steve Gibson 704-668-4848

Steve Pohlit 727-587-7871

“Building Social Media Networks That Build Revenue and Profits”

New Digital Media, Inc. NDMI is a privately held corporation that specializes in building your social media network for the purpose of driving targeted prospective customers to your business.

For the past nearly two years, we have been building and testing the effectiveness of social media sites like Twitter, Facebook, LinkedIn, My Space and others with one primary goal:

Goal: Traffic and Conversion

This is the timeless business revenue building success formula.

Step 1: identify and discover what works in attracting targeted prospective customers to your offer.

Step 2: convert the targeted traffic to buying your offer.

New Digital Media, Inc. has discovered efficient and effective techniques that allows us now to offer the work required for Step 1 to those who quite frankly have better uses of their time.

We recognize certain companies will need assistance with Step 2 which is the processes of converting targeted traffic to customers who spend money.  This work is offered by our related business International Resources, Inc. http://IRConsultingInc.com Please call Steve Pohlit at 727-587-7871 for more information

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google buzz 10 Reasons Why Your Company Needs A Strategy For Social Media

“If you don’t have a presence in social, you’ll lose your presence in search.

by Steve Olenski

Steve Writes

How Social Media Affects Search Marketing

In a very eye-opening article recently posted on the site SEOMoz brought to light the fact that Google search results are now being directly impacted by the social connections of the person doing the searching. As the author of the piece astutely posints out, “This should be giving everyone in search marketing a huge “ah ha” moment.”

Click Here for the complete article

Thank you Steve!

Steve Pohlit, Managing Partner

Steve Gibson, Project Manager
Social Media Marketing Expert
New Digital Media, Inc

Email Steve Gibson

Call Steve Gibson 704-668-4848

Steve Pohlit 727-587-7871

“Building Social Media Networks That Build Revenue and Profits”

New Digital Media, Inc. NDMI is a privately held corporation that specializes in building your social media network for the purpose of driving targeted prospective customers to your business.

For the past nearly two years, we have been building and testing the effectiveness of social media sites like Twitter, Facebook, LinkedIn, My Space and others with one primary goal:

Goal: Traffic and Conversion

This is the timeless business revenue building success formula.

Step 1: identify and discover what works in attracting targeted prospective customers to your offer.

Step 2: convert the targeted traffic to buying your offer.

New Digital Media, Inc. has discovered efficient and effective techniques that allows us now to offer the work required for Step 1 to those who quite frankly have better uses of their time.

We recognize certain companies will need assistance with Step 2 which is the processes of converting targeted traffic to customers who spend money.  This work is offered by our related business International Resources, Inc. http://IRConsultingInc.com Please call Steve Pohlit at 727-587-7871 for more information

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google buzz If you don’t have a presence in social, you’ll lose your presence in search.

Perrier’s Innovative Demonstration of The Power of Social Media…This Is Hot

Is The Perrier YouTube Video Successful?

Nearly 10 million views have been logged in just a couple weeks. http://www.youtube.com/perrier Any campaign generating that performance on line is very successful.

The Hook

The higher the views, the hotter the video. Perrier, set benchmarks for views and when they are hit the video changes to hotter and hotter nightclub scenes.  The visuals and music are awesome which makes you want to come back.  The more you come back , the more the brand is embedded in your mind.  Perrier is wanting to convert those views into incremental sales.

Social Media Marketing Synergy

Perrier offers viewers the options of sharing on Facebook, Twitter and to email the link to friends. Is this working?  I discovered this video from a share on Facebook. If you visit the Perrier Page on Facebook you will see nearly 50 million likes. You will also see an expanded campaign for LeClub Perrier which is linked to the video.  Perrier has absolutely succeeded in creating a buzz. Thing is, with the video showing very sexy  people who are literally hot. Watching the video can have  you thinking about a drink.  Perrier is betting a percentage buys and drinks Perrier.

Great Job Perrier!

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

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google buzz Perriers Innovative Demonstration of The Power of Social Media...This Is Hot

Local Search Marketing – 7 Ways to Leverage the Impact of Social Media

Local Search Marketing – 7 Ways to Leverage the Impact of Social Media

Despite the popularity of social media and its positive impact on local search marketing campaigns have become an important factor for success, many people are still wondering exactly how social media can influence the position of the results of local search marketing. When asked about the major search engines, have confirmed that the organic local traffic of search engines is considered a valid basis for the ranking of local search engines.

As usual, the big search engines do not reveal how it measures the impact of social media for marketing of local search. Nevertheless, the criteria to determine its effects are obvious:

1. Relevance – Contrary to what most people think local search results ranking depends largely on the relevance of the post other than just mere posting. The objective is to ensure that the links are distributed across the social media platform is worthwhile and naturally done. In other words, it is not about “following” or “liking” of a specific link. Rather, the effect of an impact, forcing a mate to share the link with other “friends” in the social community.

2. Republication of Links – A second factor that determines the importance of social media to search results republication of local links. This doubles the organic traffic is considered a bump up in ranking search results. For example, the counter if you want to tweet a link directly from Facebook, it simply indicates how popular search engines on the link is both organic traffic, even if it comes from an original source.

3. Privacy features – While Facebook has become known as the media more popular and widely used social platform, privacy features have limited the potential popularity. Unlike Twitter, Facebook has a privacy feature that can be the number of “likes” that limit the counting of organic traffic.

In light of these examples, social media is really playing the part of local search marketing. When maximizing correctly, social media can work brilliantly to generate organic traffic for your online business. Other features of the most popular social media platforms are as follows:

4. Facebook Group – If you think you hit two birds with one stone is luck, you need to learn how your invitation, as it can multiply into the hundreds. Facebook groups is another feature that online businesses can benefit. It is considered the most effective way to update their faithful fans of what’s in and what’s fashionable riding your business. Not to mention that it is cheaper. He lives simplest rule that your web site do attractive to visitors (“Liker” in this case) will be maintained and, where appropriate, “like” in your page.

5. Facebook PPC – in addition to efforts to collect as much as possible the fans, the second characteristic can help advertise their products and services. Facebook PPC is an advertising method that attracts paid traffic. They are paid advertisements popping on the right panel of the Facebook page. These are sure to transport, it is necessary to increase the local website search rankings. When you select the ads you post, make sure you have a clear understanding of your targeted traffic. Otherwise it would be paid for transportation can not convert the sale.

6. Webinar – also called video marketing is the most attractive local search marketing. Like most online users are visual learners, they are easily attracted by videos than feature articles. Video marketing is the most enjoyable and touching method for generating organic traffic and paid.

7. Blogging and Forum – before the advent of Facebook and Twitter, many people are on blogs and forums. These methods are facilitated by a local business is the avenue for sharing best practices and new products and services to potential buyers. In addition to marketing, these methods have been considered as part of the efforts of local search marketing to teach people in the community.

You will find other ways to harness the power of social media to your local search marketing efforts. For now, these examples deal with the foundation of your best to invade the local market. Looking at the ranking of pages of platforms social media, there is no doubt they are among the busiest Web sites of these days. So what are you waiting for? Upgrade your fan page, attract as much as possible,generate sales by social networks!

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

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google buzz Local Search Marketing   7 Ways to Leverage the Impact of Social Media

Important Facts About Facebook Ads

Ads On Facebook Underperform Industry Standards

Ads on Facebook cost more but got fewer click-throughs in 2010 compared to 2009, and performed about half as well as traditional banner ads, according to a new survey.

The Cost Per Click Increased by Nearly 100% From 2009 to 2010

According to Webtrends, the average click-through rate (CTR) for Facebook ads in 2009 was 0.063% and 0.051% in 2010 — half as much as industry standard of .1%. The cost per click (CPC) was also $0.27 and $0.49 for those periods, respectively.

The Best Facebook Ads Target Friends of Fans

Ads targeting friends of fans last three times longer than standard ads because new fans keep coming on board, adding more friends and thus more potential ad targets.

Should You Use Facebook Ads?

The number one rule in marketing is “Test”! The Facebook Ad system makes testing easy. Your target audience is on Facebook. You will need to determine if your ad and your business attracts your target audience and converts to profitable revenue for you.

Don’t forget.. Get your copy of the Marketing Blueprint Click Here

Thank you and much more to share …coming soon.

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

_________________________

New Digital Media thanks Mashable for the source of this article. Click Here for the complete story.

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google buzz Important Facts About Facebook Ads

Social Media Marketing Apprenticeship Opportunity

This is an amazing opportunity:

New Digital Media, Inc. is the company I founded following the successful launch of Manifest Mastermind on January 7, 2009.  The launch was achieved using social media marketing to build a list and develop relationships.  This business was developed with only social media marketing tools and primarily Facebook and in the final months before launch Twitter was also used.

I knew the work that was required to build a social media marketing funnel since I did that work. I also knew there was an opportunity for creating a “do it for you business” and that was the idea behind New Digital Media, Inc.

My point in telling you this background is to establish I am experienced and successful using social media to build business profits. That is important if you are considering who is going to teach you and especially important to you since compensation  will be based on the revenue your work generates.  The right person will soon see that this compensation arrangement is very lucrative.

The Right Person

1. Coachable

2. Loyal

3. High Energy

4. Professional in person, on the phone and on line

5. Creative

6. Must have active accounts on Facebook, Twitter….active accounts on Linkedin and YouTube a bonus. Having an active blog is a major plus.

7. Understands and appreciates the importance of developing clients by adding value to their business.

8. Fun to work with

9. Location – U.S. Tampa Bay given preference

10. I will bring on as many people  as I feel comfortable training.

11. Major bonus for you …you will be able to use all you learn and develop your own business. We only agree you will not compete with me. In fact I will help you develop your own business as I am an international consultant and coach to companies and business owners.

Next Steps

Email me a letter or resume as to why you want this opportunity. Include links to your social media accounts, website or blog if you have them and any other information that you  feel would help me appreciate your value. Time is of the essence and I want to have an expanded team in place early 2011.

Thank you and for considering this opportunity and I look forward to hearing from you.

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

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google buzz Social Media Marketing Apprenticeship Opportunity

Google vs. Facebook

An article appeared in my email this morning published by WebProNews asking the question which company, Google or Facebook, will emerge as the winner.  Essentially,  Facebook has the dominant position in social media while Google still hold the number one spot for search.

A brief reflection on business history clearly demonstrates no company dominates the market for very long.  Examples include Sears, Woolworth, Microsoft, AOL and the list goes on.  The article was valuable as a source of information on the developments occurring over time in the on line landscape where Google and Facebook play.  I posted a comment following the article as follows:

“The marketplace rewards those who provide what the market wants. Competition results in more and better ideas delivered faster and the consumer votes.

Google, Facebook, Microsoft and others have great people testing new ideas. The best ideas will result in the most economic reward. The winner is the consumer.”

For the complete article Click Here

Don’t forget.. Get your copy of the Marketing Blueprint Click Here

Thank you and much more to share …coming soon.

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

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google buzz Google vs. Facebook

Landing Page Robot Is Way More Than A Landing Page Tool

I have known that what I am doing for my own sites and blogs is not optimal. Like many people I do a great job of advising others and not so great a job of being an example of all that I help my consulting and coaching clients with.

Opt in pages have been a particular sore topic for me because I knew my opt-in invitations were not good. So when I read an email about Landing Page Robot I thought well here it is again, another promise with very little performance.

To Immediately Order Landing Page Robot Click Here

I was wrong!

While I was looking for a solution for an improved opt-in page (landing page, squeeze page) what I found was part of the foundation for a solid social media marketing funnel.

What Is A Marketing Funnel?

Get Your Free Marketing Blueprint. Click Here Now!

1. Finding people in you target audience that are interested in the products and services you offer. This is call relevant traffic to your information.

2. Offering a valuable reason for them to join your list which gives you an opportunity to develop a relationship with them.

3. Strengthen the relationship with valuable content and communication.

4. Done right, your network will want more of what you can do for them and pay you for it.

Do I think Landing Page Robot is worth your time and money?  Yes!!

Do I offer a fast solution for using this tool and developing your marketing funnel?  Yes, all new clients of New Digital Media, will receive a Landing Page Robot fueled site that includes their blog, landing page, marketing page and more. Email Me Now with your complete contact information, summary of your business, current website(s) if you are online and if you have Facebook, Twitter, Linkedin and YouTube accounts.  If you do not hear back from me or one of my team members in 48 hours, please call me at 727-587-7871.  Remember New Digital Media offers a complete “do it for your” social media marketing solution integrated with internet marketing.

Don’t forget.. Get your copy of the Marketing Blueprint Click Here

Thank you and much more to share …coming soon.

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

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google buzz Landing Page Robot Is Way More Than A Landing Page Tool