Social Media Marketing

“In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.”

Leyl Master Black is a Managing Director at Sparkpr

Published by Mashable Click Here

Keys Are:

1. Become an Industry Resource

2. Engage the Community

3. Expand Beyond Your Wall

4. Lighten Up

If you are serious about using Facebook for your business I recommend paying attention to this article

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

Did you know that if Facebook was a country, it would now be the third largest country in the world?

50% of mobile Internet traffic in the UK is on Facebook.

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Statistics can be interesting and these are. However, most everyone know the growth in social media is huge.  Here are several ways I use Social Media

1. Research: finding answers to questions using Google and YouTube is very valuable for me.

2. Developing “like minded” relationships. I have developed themed groups on Facebook and I know the people who have joined those groups are interested in the information I share.

3. Expanding the development of business using informative articles posted to blogs and inviting people to those articles on Twitter, Facebook, LinkedIn.

Those are the Top 3 for me.  What about you?

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

The author has a great reason why his 15 reasons are the worst ones for using social media for your business. This is a recommended read.

The 15 Worst Reasons to Use Social Media For Your Business

by Eric Fulwiler

I am a heavy supporter of social media as a valuable business tool, but only when it is used for the right reasons, and in the right way. Sometimes it’s easy to convince yourself that your reason for using social media for your business is right when it’s actually wrong. So, here it is, in black and white, the 15 worst reasons to use social media for business.

15. Because it’s free to sign up

14. Because you like the idea of going viral

13. Because you heard the buzz about the South by Southwest conference

12. Because you have friends who are successful bloggers

11. Because you can automate many social network feeds

10. Because the 400 million people on Facebook are a new population to advertise to

9. Because other companies have made millions of dollars on Twitter

8. Because the other companies who have used social media have received positive PR

7. Because you read that people trust social network contacts

6. Because you think it’s all return and no investment

5. Because you read a case study in which another business used social media successfully

4. Because consumers are spending more time online

3. Because someone told you that social media was the next big thing

2. Because everyone else is doing it

1. Because you should

For the rest of Eric’s article where he  tells you why these are the worst.  Click Here

Article Courtesy of

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

Picked up this article from Mashable and it is great news

Click Here

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

Social Media sites are always changing their features, benefits and more. Recently I planned a teleseminar and set up a Facebook Events page as part of the promotion. I also invested in a Facebook Ad for the event and the ad took people to the my Events Page.  For this campaign that ad was successful. I could track people confirming their attendance for the event.

I implemented a comprehensive marketing plan for this event and that resulted in nearly 1,500 people registering for the event. About 500 registered on the  Facebook Event Page. So watching these stats I was feeling good about the results especially since most people don’t come near driving that many people to an teleseminar.  24 hours before the event I went to message all who registered with the information on how to connect.  BAM!! …I discovered I was not able to message the 500 people who registered for the event on the Facebook Events Page…Major disappointment.

Next Time

1. I continue to recommend building groups. I don’t advise against fan pages. However, groups still receive my highest recommendation.

2. I continue to recommend positioning messages where you can communicate with those interested in your offer. Find them using Twitter and Facebook.

3. Don’t waste your time on Facebook Events unless they change and you can message those registering.  This was a feature that was active in the past and I do not see it active now.

4. Use Twitter as part of your strategy to drive those interested to a squeeze page for your event. You squeeze page should be set up for name and email capture into your auto responder.

5. Be sure to set up you teleseminar so it is recorded and have an offer so people can still register after the live event is over.

6. I am cautiously recommending Facebook ads. There is some typical marketing hype going around about Facebook Ads including at least one course for several thousand dollars on Facebook Ads. Hold onto your wallet.

This the kind of stuff speakers tell you from the front of the stage where you have paid hundreds and maybe thousands to hear.  So here it is for no charge . How cool is that?

Steve Pohlit

New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

First the most important point: anyone using ATT or Verizon saves money right now. How is that relevant to a business devoted to social media marketing and social media network building?

Most likely you are using an iPhone or some other smart phone device for connecting to the Internet, retrieving email,  posting to Facebook, Twitter and more plus watching YouTube videos. The device (iPhone, Droid, Nexus, Blackberry …more) is a tool that has just become less costly.

I am very happy about that and remember when the base charges drop so do the taxes and fees on the services you have.  I know I am saving money now and you are too if you take action

As read on Mashable:

If you thought AT&T and Verizon weren’t at war already, today will change your mind. In an effort to undercut each other, both networks have dropped the prices of their unlimited voice plans, including the unlimited plans of iPhone owners (but with a caveat).

Verizon was the first to strike. Earlier today they revealed a new set of nationwide plans for unlimited talk and text. An Unlimited Talk plan now costs $69.99, a full $29 cheaper per month. Unlimited Talk and Text now costs $89.99. Family plans and low-end data plans have also been overhauled (the $19.99 3G data package no longer exists). These new prices will not impact existing customers unless they change their plans (which requires no contract extension or penalty).

It didn’t take long for AT&T to respond, though. It just announced its own price cuts, matching the price of Verizon’s unlimited voice plan ($69.99) and unlimited talk and text ($89.99). The iPhone, labeled by AT&T as a smartphone, costs $99.99 for unlimited voice and data, while texting plans remain unchanged ($20 for unlimited). And just like Verizon, AT&T customers can switch to these new plans, starting on Monday, without penalty or contract extension.

Click Here for the remainder of the article:

Steve Pohlit
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

This is very well done and worth the time to review.

Mashable published an article titled “4 Surprising Google Wave Uses”

“Four uses in particular have stood out for their cleverness and high fun factor, and you probably didn’t see any of them coming. …. if you’ve been following Wave closely you might have heard of them.”

The jury is still out on Google Wave and I think part of that is because it is in beta and at most 1 million people have activated it and far fewer have really taken it for a test drive.  I never underestimate Google so while time will tell on how Wave evolves check out the examples reported by Mashable.  Click Here

To Your Success,
Steve Pohlit, President
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

“Comscore worldwide data says Digg, Twitter and Facebook have 32 million, 58 million and 411 million unique monthly visitors (September 2009), respectively. Google Trends says much the same thing.” (As reported by Tech Crunch)

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I love scanning the comments when an article like this hits. People write about what they love, what they don’t love and some write as to how long these sites will be around. For me that is not a good use of my energy.

What I focus on and help New Digital Media clients to focus on is how best to use these major sites for maximum benefit.  That is the key. Social media helps me and my clients expand business. In the process we make new friends. I love both results.

To Your Success,
Steve Pohlit, President
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”

For the full article by Tech Crunch Click Here

If you follow the keyword Google on Twitter, you  will notice an ongoing buzz about Google Wave.  This is the social networking application in beta from Google.

There are people who are testing this now and several sites that say they have complimentary invites to distribute are using name capture squeeze pages to entice you. We see no compelling reason to be overly interested in this pre-launch.  However, we have been tracking ideas on how Wave might be used.

This article has some very good ideas for applying the features of Google Wave  submitted by people in a variety of   jobs.  If you have been wondering what the Google Wave buzz is about or just curious how others are thinking about using this application, click here for this article.

To Your Success,
Steve Pohlit, President
New Digital Media, Inc

“Building Social Media Networks That Build Revenue and Profits”